Author: Marina Nizovnika
Mentor: Anatoly Ivanov-Weiskopf
What stands in the way of turning a hobby into a business? Vera.kz investigates.
Creating by hand, putting a piece of your soul into your work, and imbuing objects with a deeper, sometimes sacred meaning — for some, it’s handicraft; for others, it’s the creative industry or traditional artisanry. From the outside, it may all look the same, but as the masters themselves will tell you, their missions differ — even if the challenges are remarkably similar. This article explores what prevents hobbyists from making the leap into entrepreneurship.
*The original article is written in Russian
You can read the full article, prepared by a resident of the project, by following the link below: https://vera.kz/trudnosti-razvitiya-remeslennicheskogo-dela/